Alexela has already contributed over 44,000 euros to the Reserve Forces Fund
4. May 2026
Alexela has contributed to the Reserve Forces Fund with over 44,000 euros
Since June 2025, Alexela has consistently increased its contribution to Estonian national defense by supporting the Reserve Forces Fund through donations from product sales, community program regular donations, and separate targeted donations. Today, in cooperation with the contributions of more than 5300 Estonian individuals, this has grown into a significant and substantive support for strengthening Estonia's defense capability.
Alexela has directed a portion of the sales revenue from digital products, such as caps, neck gaiters, and water, to the Reserve Forces Fund. Through these products, customers have the opportunity to contribute to national defense through simple everyday purchases. To date, over 11,000 euros have been raised for the fund from the sale of digital products.
Community Program – Small Actions, Big Impact
Alexela believes that contributing to national defense does not have to be complicated. It can start with small everyday choices, whether it's a conscious purchase or a decision to direct digital stamps to a regular donation.
Our customers can contribute to national defense through Alexela's community program, where regular customers can direct their digital stamps to a monthly donation to the Reserve Forces Fund. Each digital stamp is worth 0.10 euros, and the donation is automatically transferred to the fund once a month. In this way, with the contributions of more than 5300 individuals, over 28,000 euros have already been raised.
In addition to the community contribution, Alexela made a 5000-euro donation to the Reserve Forces Fund during the 2025 Christmas period.
Together with customers and the community, it is possible to achieve a real and measurable impact that supports Estonia's security both today and in the future. Every contribution matters.
