Loyalty program My Alexela

Why is it good to be an Alexela customer?

  • Personal Minu Alexela discounts available as coupons in the Alexela app.
  • Private customers who have an electricity and/or natural gas contract with Alexela receive a 3-cent per litre discount on fuel purchased at Alexela stations.
  • Birthday fuel discount – members of the customer program receive a 5-cent per litre discount on fuel on their birthday, as well as during the 5 days before and 5 days after it.
Alexela customers earn bonus points, also called digital stamps, for every purchase they make (including fuel, electricity, gas, and café-store purchases).
One digital stamp (1 bonus point) is awarded for each of the following purchases or quantities:
  • At least 10 litres (or 10 kg) of fuel;
  • A purchase of at least €10 in a café-store;
  • At least 25 kWh of electric vehicle charging;
  • A trailer rental of at least €10.

To collect digital stamps, it’s important to always identify yourself as a Minu Alexela client by using either the Alexela app, an ID card, or an Alexela plastic card.

To see personal information and use all features:
  • Download the Alexela app;
  • Check your contact details in the Alexela app or self-service portal;
  • Make sure you have given marketing consent.

Digital stamps collected within one calendar year expire on January 31 of the following year. If the stamps have been converted into virtual money or transferred to a payment card, that money does not expire. Only stamps that haven’t been exchanged for products or money will expire.

How to become a loyalty program member?

  • In the Alexela app or self-service portal.
  • At an Alexela service station using your ID card.
  • By joining through Coop Pank’s online or mobile banking.

 

Create a family group and share discounts!

It's beneficial to be in a family group because here all members always get the discounts of all other members. In addition to yourself, you can add five more members to the family group.

Why is a family group beneficial?

  • In the family group, My Alexela discounts extend to the whole family.
  • Birthday discount of -7 cents/liter up to 6 times a year.
  • Family group members also receive the birthday discounts of all other members in the group 5 days before and after birthdays.
     

Create your own family group

My Alexela Loyalty Program FAQ

My Alexela is Alexela's loyalty program aimed at private customers, providing various benefits to loyal customers.

In addition to the permanent fuel discount, you collect digital stamps (Alexela money) with every purchase. Alexela money can be used to pay for any product or service of Alexela. For example, bonus money earned from fuel can be used to pay for your electricity and/or natural gas bills or to buy whatever you like from our convenience stores. In addition, you can exchange your digital stamps for a free hot dog or coffee, and you always get 15% off hot food, pastries and hot drinks in our convenience stores. In addition to the permanent fuel discount, you collect digital stamps (Alexela money) with every purchase. Alexela money can be used to pay for any product or service of Alexela. For example, bonus money earned from fuel can be used to pay for your electricity and/or natural gas bills or to buy whatever you like from our convenience stores. In addition, you can exchange your digital stamps for a free hot dog or coffee, and you always get 15% off hot food, pastries and hot drinks in our convenience stores.

When you register as a loyal customer of Alexela, your base discount on fuel will be 3 cents per litre. Upon collection of 5 digital stamps, the base discount increases to 5 cents per litre. Promotions are subject to advertised promotional prices.

You can redeem a free coffee or hot dog in our convenience stores for 20 digital stamps.You can redeem a free coffee or hot dog in our convenience stores for 20 digital stamps.

You must have collected a minimum of 100 digital stamps to exchange them for money. 100 digital stamps = €10. Please note that for 20 digital stamps you can already choose a free hot dog or coffee.

You collect digital stamps on every purchase. You get 1 digital stamp for every 10 litres of fuel (also kg), for a €10 purchase at an Alexela convenience store and for every €10 paid when renting a trailer. In addition, if you have an electricity and/or natural gas contract with us or a domestic electric car home charger contract, you will receive 5 digital stamps as a gift every month. The purchase amounts are totalled.

If you are not yet a loyal customer of Alexela, you can do so here https://minu.alexela.ee/. If you are already our regular customer, all you have to do is register each purchase with your loyalty card, which can also be your ID card or a QR code in the app.

The easiest way to do this is via the Alexela app or self-service environment -> "Transfer stamps to payment card or virtual account". If you are unable to do so, you can also do it with the help of a customer service representative in our convenience store, using your ID card. In order to send money to a virtual account, you must have collected a minimum of 100 digital stamps.

You can redeem a free coffee or hot dog in our convenience stores with your ID card. Inform the customer service representative that you want to use your digital stamps to get a free coffee or hot dog and present your ID card at the checkout.

The easiest way to pay for goods with a virtual account is the Alexela app. Simply choose a virtual account in your name as a payment method in the app. If you don't have the app, our store customer service representative can help you upon presenting your ID card.

To pay for fuel with a virtual account, first enter your ID card in the payment terminal. Then choose to pay with a virtual account on the screen. Once the amount in your virtual account has been used up and you want to continue refuelling, you have to start again.

Yes, you can use our calculator to see your winnings in one calendar month or year here https://www.alexela.ee/et/minu-alexela-kalkulaator 

You can change digital stamps to community program trees in the Alexela app or self-service environment: Community -> Move stamps to community program. To do this, you must have at least 25 digital stamps, which is equal to 10 new trees for Estonian forests.

The digital stamps collected in the previous year are valid until 31st January of the following year.

Yes, electricity and/or natural gas contract holders receive 5 digital stamps as a gift every month. For example, in just 4 months you can redeem a free coffee or hot dog with your contract.

You can see the digital stamps you have collected in the Alexela app or self-service environment.

The collected digital stamps (Alexela money) allow you to pay for all services and products of Alexela. To do this, you need to convert your digital stamps to a virtual account in the app or self-service environment, or exchange them for prepayment for electricity and/or natural gas bills.

Other discounts are not added to campaign discounts. Other discounts are not added to campaign discounts.

You can receive the benefits of Alexela’s loyalty program by paying with a Coop Bank card if you link it to our loyalty program in Coop's online bank. Alexela’s discounts are also available with the loyalty cards of Tallink Club One and Automaailm. Read more here.

Digital stamps for transactions are received within 24 hours.